Buzz conference 2026

About the Event Detail Information Event BUZZ Greatness 2026 , The BUZZ Conference Dates January 28 , January 29, 2026 Pre-Networking Event January 27, 2026 Venue Mississauga Convention Centre City Mississauga State / Region Ontario Country Canada Event Type B2B Real Estate Conference , Brokerage Leadership Event , PropTech Networking Conference Primary Category Business Services Secondary Categories IT & Technology , Banking & Finance , Building & Construction Audience Reach National , International Core Audience REALTORS , Broker Owners , Brokerage Executives , Team Leaders , PropTech Companies , Real Estate Associations Attendance Benchmark 1,400+ over two days BUZZ has operated since 2010 and positions itself around Canadian real-estate leadership, brokerage growth, technology, marketing, sales, economics and industry collaboration. 1️⃣ Who Attends, BUYERS / ATTENDEES The strongest attendee groups are: Real Estate Brokerage Owners , Broker of Record , Managing Brokers , Real Estate Team Leaders , Top-Producing REALTORS , Brokerage Presidents , CEOs , COOs , Franchise Leaders , Real Estate Association Executives , PropTech Decision-Makers The organizer describes the audience as: Association Executives , Corporate Executives , Brokerage Executives , Top 1% Teams , REALTORS , Strategic Partners , Technology Startup Founders. For attendee-list sales, the most valuable buyers are generally: Broker Owners , Brokerage Executives , Team Leaders , Operations Executives , Marketing Executives , Technology Executives rather than individual agents with little purchasing authority. 2️⃣ Attendee Geography Event location Mississauga , Ontario , Canada Strongest geographic origin Greater Toronto Area , Toronto , Mississauga , Oakville , Burlington , Hamilton , Vaughan , Markham , Richmond Hill Then nationally: Ontario , British Columbia , Alberta , Quebec , Manitoba , Saskatchewan , Nova Scotia The conference describes itself as attracting professionals from across Canada and around the world, although its commercial center of gravity is clearly Canadian real estate. Recommended geographic priority Ontario , Tier 1 British Columbia , Alberta , Quebec , Tier 2 Rest of Canada , Tier 2 United States , International , Tier 3 3️⃣ Audience Reach National + Select International I would not classify BUZZ as a broadly global real-estate expo. Its strongest commercial positioning is: Canada , Very Strong Ontario , Extremely Strong United States , Selective International , Selective 4️⃣ Estimated Attendance The current BUZZ website states that its flagship two-day Signature Conference welcomes: 1,400+ real estate professionals from across Canada and internationally. For context, the organizer reported that the 2025 event exceeded 1,100 attendees, then promoted the 2026 conference as an expanded edition. Recommended planning figure 1,200 , 1,400+ attendees For sales collateral, I would use: 1,400+ professionals over two days if referring to the organizer's current flagship-event positioning. 5️⃣ Main Buyer Company Types Tier 1, Real Estate Brokerages Residential Brokerages , Luxury Brokerages , Independent Brokerages , Franchise Brokerages , Cloud Brokerages These companies purchase: CRM , Lead Generation , Marketing Technology , AI Tools , Transaction Management , Websites , Agent Recruitment Technology , Training , Photography , Digital Marketing , Legal Services Tier 2, Real Estate Teams Large Agent Teams , High-Production Teams , Multi-Agent Teams Good buyers for: CRM , Lead Generation , Marketing , Photography , Video , AI , Coaching , Sales Technology Tier 3, Brokerage Franchise Networks National Brokerage Networks , Regional Franchise Networks Tier 4, Real Estate Associations Real Estate Boards , REALTOR Associations , MLS Organizations Tier 5, Property Technology Buyers Depending on the client, PropTech companies can either be buyers or vendors. 6️⃣ Evidence-Backed Brokerage Companies The 2026 program featured senior leaders from several major real-estate organizations. RE/MAX Buyer type: Brokerage network , franchise organization Website: remax.ca RE/MAX Canada was the Presenting Sponsor, and executives from RE/MAX Hallmark and RE/MAX Your Community participated in the program. Royal LePage Buyer type: National brokerage network Website: royallepage.ca The 2026 program included leadership from Royal LePage Realty Plus , Royal LePage Signature Realty. Century 21 Buyer type: Brokerage franchise network Website: century21.ca Century 21 Millennium was represented by brokerage leadership. Coldwell Banker Buyer type: Brokerage franchise network Website: coldwellbanker.ca Coldwell Banker TREC leadership participated in the 2026 Brokers' Playbook. eXp Realty Buyer type: Cloud-based real estate brokerage Website: exprealty.ca eXp Realty CEO Leo Pareja was a keynote participant, with eXp also serving as a premium sponsor. Corcoran Horizon Realty Buyer type: Luxury brokerage Website: corcoranhorizon.com The company was specifically highlighted as participating in BUZZ Greatness 2026. 7️⃣ Additional High-Fit Buyer Accounts Other brokerage organizations strongly connected with the 2026 program include: REVEL Realty , EXIT Realty , LPT Realty , Epique Realty , Sotheby's International Realty Canada Epique Realty Canada, for example, publicly announced its sponsorship and participation at the January 2026 event. These should be treated as evidence-backed event ecosystem companies. 8️⃣ PropTech Companies at the Event The 2026 PropTech programming included: SingleKey , BoxBrownie.com , BrokerBot Canada , Secure My Offer , Mave , Ownright These companies were specifically featured in the PropTech innovation programming. Important distinction: If your client sells to real estate brokerages, these are often vendors / strategic partners, not your primary buyers. If your client sells B2B software , data , infrastructure , professional services to PropTech companies, they can become buyers. 9️⃣ Best Job Profiles Tier 1, Brokerage Decision-Makers Broker Owner , Owner , Broker of Record , President , CEO , Chief Executive Officer , Managing Broker , Managing Partner Tier 2, Brokerage Operations COO , Chief Operating Officer , VP Operations , Director of Operations , Brokerage Operations Director , General Manager Tier 3, Team Leadership Team Leader , Real Estate Team Leader , Sales Team Leader , Managing Director Tier 4, Marketing Buyers CMO , Chief Marketing Officer , VP Marketing , Marketing Director , Director of Marketing , Head of Marketing Tier 5, Technology Buyers CTO , Chief Technology Officer , CIO , Chief Information Officer , VP Technology , IT Director , Director of Technology , Digital Transformation Director Apollo Job Title String Broker Owner , Owner , Broker of Record , President , CEO , Chief Executive Officer , Managing Broker , Managing Partner , COO , Chief Operating Officer , VP Operations , Director of Operations , General Manager , Team Leader , Real Estate Team Leader , CMO , Chief Marketing Officer , VP Marketing , Marketing Director , CTO , Chief Technology Officer , CIO , IT Director 🔟 Best Apollo Industries Using only your Apollo industry list, I would use: Tier 1 Real Estate , Commercial Real Estate Tier 2 Information Technology & Services , Computer Software , Marketing & Advertising , Financial Services Tier 3 Banking , Insurance , Legal Services , Law Practice , Photography , Media Production , Management Consulting Best Buyer-Focused Apollo Industry String Real Estate , Commercial Real Estate For companies supplying broader real-estate business services: Real Estate , Commercial Real Estate , Financial Services , Banking , Insurance 1️⃣1️⃣ Apollo Keywords Copy-paste: real estate brokerage , residential real estate , real estate broker , realtor , realty , brokerage , real estate team , luxury real estate , real estate franchise , real estate agency , property sales , realtor team , cloud brokerage For brokerage leadership brokerage owner , broker of record , real estate brokerage , real estate franchise , independent brokerage 1️⃣2️⃣ What Buyers Purchase The event's agenda and partner ecosystem show demand around: CRM , Artificial Intelligence , Lead Generation , Digital Marketing , Real Estate Websites , Brokerage Technology , Transaction Management , Recruitment Technology , Agent Training , Coaching , Financial Services , Mortgage Services , Legal Services , Property Marketing , Photography , Video , Virtual Staging The 2026 PropTech panel specifically focused on: automation , AI workflows , transaction security , real estate marketing , data , digital legal services , visual property marketing. 1️⃣3️⃣ Key Focus Areas Major 2026 themes included: Leadership , Real Estate Economics , Brokerage Growth , Technology , AI , MLS Innovation , Marketing , Sales , Team Building , Recruiting , Professionalism , Brokerage Culture The program included economic perspectives from CIBC , CMHC , PwC Canada and industry leadership from CREA , REALTOR.ca , OREA , TRREB. 1️⃣4️⃣ Buyer Engagement Commercial engagement centers around: Networking , Product Demonstrations , Brokerage Partnerships , Technology Evaluation , Vendor Discovery , Sponsor Meetings , PropTech Demonstrations , Recruitment Discussions , Marketing Partnerships The conference included: Sponsor Lounge , Exhibitor Circle , Pre-Conference Networking , Post-Conference Networking with the organizer emphasizing partnership-building and direct interaction among brokerages, agents, industry partners and technology founders. 1️⃣5️⃣ Best Buyer Segments Segment A, Brokerage Owners Companies: Independent Brokerages , Franchise Brokerages , Regional Brokerage Groups Titles: Broker Owner , Broker of Record , President , CEO , Managing Broker This is the highest-value generic segment. Segment B, Large Real Estate Teams Titles: Team Leader , Founder , Owner , Director of Operations , Marketing Director Segment C, Franchise Brokerage Networks Titles: President , COO , VP Operations , VP Technology , VP Marketing Segment D, Brokerage Technology Buyers Titles: CTO , CIO , VP Technology , Director of Technology , COO Segment E, Marketing Buyers Titles: CMO , Marketing Director , VP Marketing , Team Leader , Brokerage Owner 1️⃣6️⃣ Best Buyer Accounts to Research First For a general B2B real-estate product, I would prioritize: RE/MAX Hallmark , RE/MAX Your Community , Royal LePage Signature Realty , Royal LePage Realty Plus , Century 21 Millennium , Coldwell Banker TREC , eXp Realty Canada , Corcoran Horizon Realty , REVEL Realty , EXIT Realty , Epique Realty Canada These organizations all have direct evidence of involvement in the 2026 BUZZ ecosystem. 1️⃣7️⃣ Buyer Quality Score Area Score Brokerage owner relevance 10/10 Real estate team relevance 10/10 PropTech buyer potential 9/10 Marketing-service potential 10/10 CRM / SaaS potential 9/10 Executive concentration 9/10 Canadian market relevance 10/10 International reach 6/10 Overall attendee-list value 9/10 This is a relatively compact conference, but the concentration of broker owners , brokerage executives , top teams , association leadership makes it attractive for vendors selling into real-estate businesses. ⭐ Recommended Apollo Setup Industries Real Estate , Commercial Real Estate Job Titles Broker Owner , Broker of Record , Owner , President , CEO , Managing Broker , Managing Partner , COO , VP Operations , Director of Operations , Team Leader , CMO , Marketing Director , CTO , CIO , Director of Technology Keywords real estate brokerage , real estate broker , residential real estate , brokerage , realtor , realty , real estate team , luxury real estate , independent brokerage , real estate franchise Geography Canada Priority provinces: Ontario , British Columbia , Alberta , Quebec Priority Ontario markets: Toronto , Mississauga , Oakville , Burlington , Hamilton , Vaughan , Markham , Richmond Hill 🎯 Client-specific BUYER matching Send me your client's website. For BUZZ, I can then narrow this down to the actual best buyers. For example, a real-estate CRM should target broker owners, operations and technology leadership, while a photography / virtual staging provider should target brokerage marketing teams and high-volume real-estate teams. I can return the exact best buyer companies , websites , Apollo industries , job titles , keywords , brokerage size , geography , priority tiers , sponsors and PropTech vendors to exclude.