About this event
About the Event
Event name: Grow Up Conference & Expo 2026
Venue: Metro Toronto Convention Centre
City: Toronto
State / Region: Ontario
Country: Canada
Event type: B2B Cannabis Industry Conference , Trade Expo , Buyer-Supplier Networking Event
Primary category: Agriculture & Forestry
Secondary categories: Business Services , Industrial Engineering , Packing & Packaging , IT & Technology
Audience reach: National , International
Core audience: growers , licensed producers , processors , brands , cannabis retailers , wholesale buyers , suppliers , equipment companies
The organizer describes Grow Up as a Canadian B2B cannabis event connecting growers , brand owners , retail buyers , suppliers , decision-makers.
1οΈβ£ Who Attends, BUYERS / ATTENDEES
This event has two very different buyer pools, and separating them is essential for list building.
A. Cannabis retail and wholesale buyers
These buyers purchase finished consumer products for retail distribution.
Cannabis retail store owners , cannabis retail chains , independent cannabis retailers , retail purchasing managers , category buyers , merchandise buyers , wholesale buyers , provincial distribution professionals , ecommerce managers
Toronto 2026 actively recruited licensed cannabis retailers and offered qualified stores complimentary buyer passes, Brands & Buyers Zone access and speed-networking opportunities. The organizer expected hundreds of retail locations to participate.
B. Grower and producer buyers
These companies purchase equipment, technology and services needed to manufacture products.
Licensed producers , micro cultivators , craft growers , greenhouse operators , indoor cultivators , processors , extraction companies , contract manufacturers , genetics companies , cultivation facilities
They buy:
Lighting , HVAC , irrigation , nutrients , cultivation equipment , environmental controls , extraction equipment , packaging , automation , testing , software , facility equipment
This is an extremely important segment if your client sells B2B equipment rather than consumer products.
2οΈβ£ Attendee Geography
Toronto edition
Toronto , Ontario , Canada
Best attendee markets:
Ontario , Quebec , British Columbia , Alberta , Saskatchewan , Manitoba , New Brunswick , Nova Scotia
The event also attracts international executives, investors and industry participants through its CannaVision Global Executive Summit. Grow Up described Toronto 2026 as bringing together retailers, brands and professionals from across Canada, alongside international buyers.
Geographic targeting priority
Ontario , Tier 1
British Columbia , Alberta , Quebec , Tier 1
Saskatchewan , Manitoba , Atlantic Canada , Tier 2
United States , Europe , international cannabis markets , Tier 3
3οΈβ£ Audience Reach
National + International
For actual prospecting I would weight the audience:
Canada , very strong
United States , moderate
International , selective
This is primarily a Canadian commercial cannabis industry event, rather than a globally distributed general consumer show.
4οΈβ£ Estimated Attendance
Grow Up Toronto 2026
Organizer figures:
3,500+ attendees
150+ exhibitors
120+ speakers
100+ sessions were also advertised on parts of the official event site.
A Grow Up post shortly before the conference separately advertised 3,000+ attendees , 140+ speakers , 120+ exhibitors.
Recommended number for your database team
Expected Toronto attendee universe: approximately 3,000 , 3,500+
I would use 3,500+ as the organizer's principal promotional figure.
5οΈβ£ Vancouver 2026 Scale
The earlier Vancouver edition was smaller.
Promotional material advertised approximately:
2,500+ attendees , 120+ speakers , 120+ exhibitors , 80+ brands , 350+ retail locations
That confirms the strong concentration of actual cannabis retail accounts at the event.
6οΈβ£ Buyer Intent, Very Important
Grow Up is particularly valuable for buyer-list campaigns because organizers deliberately created a Brands & Buyers Zone.
Toronto's program specifically positioned:
retail buyers , wholesale buyers , brands , licensed producers
together for commercial discussions.
The Ontario Federation of Agriculture event listing stated that purchasers from major retail stores would attend looking to place orders and that products including flower, concentrates, extracts, edibles, beverages and topicals would be presented for commercial consideration.
This makes buyer intent high.
7οΈβ£ Brands & Buyers Speed Networking
One of the strongest attendee-data signals is the dedicated buyer networking program.
Toronto 2026 included:
OCS Brand Zone , Brands & Buyers Speed Networking , Retail & Buyer Sessions
The organizer described speed networking as structured meetings between brands and retail buyers.
For attendee-list sales, those retail contacts are probably the highest-value commercial segment.
8οΈβ£ Best Buyer Company Types
Tier 1, cannabis retailers
Independent cannabis retailers , multi-store cannabis retailers , cannabis retail chains , regional cannabis retailers
Tier 2, wholesale and distribution
Cannabis wholesalers , provincial distribution organizations , buying groups , retail collectives
Tier 3, licensed producers
These become buyers if your client sells cultivation products:
Licensed producers , craft cultivators , micro cultivators , processors , extraction companies
Tier 4, manufacturers
Cannabis processors , edible manufacturers , beverage manufacturers , concentrate manufacturers , pre-roll manufacturers
9οΈβ£ Sample Buyer Companies
For a general Grow Up buyer campaign, relevant buyer-account types include Canadian retail organizations such as:
One Plant Canada
Buyer type: Cannabis retail chain
Website: oneplant.ca
There is clear 2026 Grow Up engagement around people associated with One Plant Canada, including Toronto event activity.
Independent Retail Cannabis Collective
Buyer type: Independent cannabis retailer network , purchasing ecosystem
Its representatives publicly said they would be at Grow Up Toronto and were looking to connect with retailers, brands and partners.
Ontario Cannabis Store, OCS
Buyer ecosystem type: Provincial wholesale and distribution organization
Website: ocs.ca
OCS partnered with Grow Up on the Toronto OCS Brand Zone and Brands & Buyers Speed Networking program.
These are stronger evidence-backed targets than randomly listing large cannabis retailers and claiming they attended.
π Additional High-Fit Buyer Prospects
For expanding the list beyond confirmed event engagement, research companies such as:
Canna Cabana , Value Buds , Spiritleaf , One Plant , Sessions Cannabis , True North Cannabis , Cannabis Xpress , Cost Cannabis , Friendly Stranger , Fire & Flower
These should be labelled:
High-fit prospect companies
rather than:
Confirmed Grow Up Toronto 2026 attendees
unless attendee evidence is verified individually.
1οΈβ£1οΈβ£ Best Job Profiles, Retail Buyer Campaign
Tier 1
Buyer , Senior Buyer , Category Manager , Purchasing Manager , Procurement Manager , Head of Purchasing , Director of Purchasing , Merchandise Manager
Tier 2
Retail Operations Director , Director of Retail , VP Retail , Head of Retail , Regional Manager , District Manager
Tier 3
Owner , Founder , President , CEO , Managing Director , General Manager
Apollo Job Title Filter
Buyer , Senior Buyer , Category Manager , Purchasing Manager , Procurement Manager , Head of Purchasing , Director of Purchasing , Merchandise Manager , Retail Operations Director , Director of Retail , VP Retail , Head of Retail , Owner , Founder , President , CEO , Managing Director , General Manager
1οΈβ£2οΈβ£ Best Job Profiles, Cultivation Buyer Campaign
If your client sells equipment , technology , cultivation supplies, change the titles completely.
Master Grower , Head Grower , Director of Cultivation , VP Cultivation , Cultivation Manager , Head of Cultivation , Facility Manager , Director of Operations , VP Operations , Chief Operating Officer , Production Manager , Director of Production , Processing Manager , Extraction Manager , Procurement Manager , Purchasing Manager , Operations Manager
Best filter
Master Grower , Head Grower , Director of Cultivation , VP Cultivation , Cultivation Manager , Head of Cultivation , Facility Manager , Director of Operations , VP Operations , Chief Operating Officer , Production Manager , Director of Production , Processing Manager , Procurement Manager , Purchasing Manager
1οΈβ£3οΈβ£ Best Apollo Industries
Using only the Apollo industry taxonomy you supplied:
Tier 1
Agriculture , Farming , Alternative Medicine , Consumer Goods , Retail , Wholesale
Tier 2
Biotechnology , Food Production , Food & Beverages , Import & Export , Chemicals , Packaging & Containers
Equipment supplier targeting
Agriculture , Farming , Biotechnology , Industrial Automation , Machinery , Electrical/Electronic Manufacturing , Packaging & Containers
Retail buyer Apollo industries
Retail , Wholesale , Consumer Goods , Alternative Medicine
Grower buyer Apollo industries
Agriculture , Farming , Alternative Medicine , Biotechnology
Broad Grow Up filter
Agriculture , Farming , Alternative Medicine , Biotechnology , Consumer Goods , Retail , Wholesale , Packaging & Containers , Industrial Automation , Machinery
1οΈβ£4οΈβ£ Best Keywords, Retail Buyers
Copy-paste:
cannabis retailer , cannabis retail , dispensary , recreational cannabis , cannabis store , cannabis shop , cannabis retail chain , cannabis purchasing , cannabis wholesale , cannabis distribution
1οΈβ£5οΈβ£ Best Keywords, Cultivation Buyers
licensed producer , cannabis cultivation , cannabis grower , craft cannabis , micro cultivation , indoor cultivation , greenhouse cultivation , cannabis processing , cannabis extraction , cannabis manufacturing , cannabis facility , controlled environment agriculture
1οΈβ£6οΈβ£ Main Event Focus Areas
Grow Up covers almost the entire commercial production chain:
Cultivation , genetics , seeds , plant health , nutrients , lighting , HVAC , environmental control , irrigation , growing technology , extraction , processing , packaging , testing , compliance , automation , retail operations , wholesale distribution , branding , marketing , international markets
Toronto included:
CannaVision Global Executive Summit , Industry Expo , OCS Brand Zone , Retail Buyers , Masterclasses , Speed Networking , Genetics Zone.
1οΈβ£7οΈβ£ Buyer Engagement
This is where Grow Up scores particularly well.
Commercial engagement includes:
Retail buyer meetings , speed networking , supplier discovery , purchase-order discussions , product demonstrations , equipment demonstrations , brand discovery , distribution conversations , cultivation workshops , supplier meetings , executive networking
For B2B equipment suppliers:
growers meet equipment suppliers
For consumer brands:
brands meet retail buyers
That dual buying structure is the event's biggest database advantage.
1οΈβ£8οΈβ£ Attendee List Segmentation
I would not create one giant Grow Up list.
Split it into these datasets:
Dataset A, Retail Buyers
Cannabis Retailers , Cannabis Store Chains , Independent Retailers , Retail Collectives
Titles:
Buyer , Category Manager , Purchasing Manager , Director of Retail , Owner , President
Dataset B, Cultivation Buyers
Licensed Producers , Craft Growers , Micro Cultivators , Greenhouse Operators
Titles:
Master Grower , Director of Cultivation , Cultivation Manager , Head Grower , Director of Operations
Dataset C, Processing Buyers
Extraction Companies , Cannabis Manufacturers , Processors
Titles:
Director of Processing , Production Director , Operations Director , Plant Manager , Procurement Manager
Dataset D, Executive Buyers
Licensed Producers , Retail Groups , Cannabis Companies
Titles:
CEO , President , COO , Founder , Managing Director , VP Operations
1οΈβ£9οΈβ£ Buyer Quality Score
Retail buyer relevance: 10/10
Cannabis grower relevance: 10/10
Licensed producer relevance: 10/10
Equipment buyer relevance: 9/10
Packaging buyer relevance: 9/10
Decision-maker concentration: 9/10
Canadian market relevance: 10/10
International buyer reach: 7/10
Overall B2B attendee-list value: 9.5/10
The dedicated Brands & Buyers Zone , verified retailer pass program , buyer speed networking make Grow Up considerably more commercially useful than a generic cannabis conference.
β Recommended Apollo Setup
Retail buyer campaign
Industry:
Retail , Wholesale , Consumer Goods , Alternative Medicine
Job titles:
Buyer , Senior Buyer , Category Manager , Purchasing Manager , Procurement Manager , Director of Purchasing , Director of Retail , Head of Retail , Owner , Founder , President , CEO
Keywords:
cannabis retailer , dispensary , cannabis store , cannabis retail chain , cannabis wholesale , cannabis distribution
Cultivation equipment campaign
Industry:
Agriculture , Farming , Alternative Medicine , Biotechnology
Job titles:
Master Grower , Head Grower , Director of Cultivation , Cultivation Manager , Director of Operations , VP Operations , Facility Manager , Procurement Manager , Purchasing Manager
Keywords:
licensed producer , cannabis cultivation , craft cannabis , micro cultivation , indoor cultivation , greenhouse cultivation , cannabis processing
Client-specific buyer matching
Send me your client's website.
For Grow Up this step is especially important because the right attendee changes completely depending on what your client sells.
If your client sells packaging, I would target licensed producers, processors and brand owners.
If your client sells lighting, nutrients, HVAC, irrigation, cultivation equipment, I would target growers and cultivation directors.
If your client is a consumer brand, I would target retail buyers, category managers, cannabis retailers and wholesale buyers.
If you send the website, I can give you the best buyer company names , Apollo industries , job titles , keywords , Canadian provinces , employee-size filter , revenue filter , buyer priority tiers , exclusion list for this specific event.