About this event
SoulSearch Palo Alto Enlightenment Expo 2026
SoulSearch Palo Alto is a consumer-facing spiritual wellness, holistic health, psychic, healing and conscious-lifestyle expo rather than a conventional B2B trade show. For attendee-list targeting, the strongest commercial buyers are likely to be holistic wellness businesses, metaphysical retailers, yoga and meditation studios, wellness centers, spas, alternative-health practitioners, crystal and jewelry retailers, conscious-lifestyle stores, retreat operators and independent practice owners.
SoulSearch is running multiple Palo Alto editions in 2026. Earlier editions were held April 11β12 and July 11β12. The next scheduled Palo Alto edition is November 7β8, 2026, 10 AMβ6 PM at Crowne Plaza Palo Alto.
About the event
Venue: Crowne Plaza Palo Alto by IHG
City: Palo Alto
State / Region: California , San Francisco Bay Area , Silicon Valley
Country: United States
2026 upcoming dates: November 7β8, 2026
Time: 10 AMβ6 PM
Event format: B2C Expo , Psychic Fair , Healing Fair , Wellness Expo , Spirituality Expo , Workshops , Speaker Sessions , Retail Marketplace
Best category from your approved list: Wellness, Health & Fitness
Secondary categories: Arts & Crafts , Fashion & Beauty , Education & Training , Miscellaneous
The show combines psychic and tarot readings, mediumship, astrology, energy healing, chakra balancing, intuitive bodywork, holistic wellness products, crystals, gemstone jewelry, spiritual tools, handmade goods and educational talks.
1οΈβ£ Who attends , BUYERS / ATTENDEES
There are two important audience layers.
Primary consumer attendees
Spiritual wellness consumers , holistic health consumers , yoga enthusiasts , meditation practitioners , self-development consumers , crystal buyers , gemstone jewelry buyers , alternative wellness consumers , astrology enthusiasts , tarot enthusiasts , Reiki clients , energy healing clients , biohacking enthusiasts , conscious-lifestyle consumers , wellness retreat customers
This audience is valuable mainly for direct-to-consumer vendors.
Commercial buyers worth targeting for an attendee database
This is the more valuable segment for you:
Wellness center owners , holistic clinic owners , yoga studio owners , meditation center owners , spa owners , metaphysical shop owners , crystal store owners , gift shop owners , jewelry boutique owners , health and wellness retailers , natural product retailers , alternative medicine practitioners , wellness coaches , Reiki practitioners , massage practice owners , retreat center operators , wellness event organizers , spiritual education companies , conscious-lifestyle businesses , independent therapists , holistic practitioners
The show itself specifically markets to energy healers, spiritual guides, mediums, psychics, astrologers, intuitive artists and holistic health experts, while the exhibitor floor sells crystals, spiritual tools, jewelry, essential oils and wellness products.
2οΈβ£ Event location + attendee geographic origin
Venue location
Crowne Plaza Palo Alto
4290 El Camino Real
Palo Alto , California 94306
United States
Expected attendee geography
Priority 1 , Core local market
Palo Alto , Mountain View , Stanford , Menlo Park , Redwood City , Los Altos , Sunnyvale , Santa Clara , Cupertino , San Jose
Priority 2 , Wider Bay Area
San Francisco , Oakland , Berkeley , Fremont , Hayward , San Mateo , Burlingame , Campbell , Milpitas , Los Gatos , Saratoga , San Ramon , Pleasanton , Dublin , Concord
Priority 3 , Northern California
Sacramento , Santa Cruz , Monterey , Sonoma County , Napa County , Marin County
Priority 4 , Interstate specialist attendees
Nevada , Arizona , Oregon and other Western US markets are plausible, especially vendors and practitioners, because SoulSearch operates a multi-city circuit across California, Arizona and Nevada.
3οΈβ£ Audience reach
Best classification: Regional / National
This is not primarily a global trade show.
I would classify it:
Local: Very High
Regional: Very High
National: Moderate
Global: Low for physical attendance
The Bay Area will dominate attendee origin, while speakers, healers, exhibitors and specialist practitioners can travel from other US states.
SoulSearch itself describes its wider organization as a global spiritual and holistic wellness community, but the individual Palo Alto expo remains primarily a regional consumer event.
4οΈβ£ Sample BUYER company types
For prospecting, do not limit yourself to confirmed exhibitors. The commercially attractive buyer universe is substantially larger.
Best buyer-company categories:
Yoga studios , wellness centers , holistic health clinics , acupuncture clinics , naturopathic practices , massage therapy businesses , day spas , meditation studios , metaphysical retailers , crystal stores , gemstone retailers , independent jewelry retailers , gift stores , natural product stores , aromatherapy companies , spiritual bookstores , retreat centers , wellness resorts , conscious-lifestyle retailers , alternative medicine practices , Reiki studios , health coaching companies , wellness event companies
Buyer-company profile I would prioritize
Tier A
Metaphysical retail stores , holistic wellness centers , yoga studios , meditation studios , spas , alternative wellness clinics , crystal retailers , spiritual-product retailers
Tier B
Natural product retailers , gift shops , jewelry retailers , retreat operators , massage clinics , acupuncture practices , wellness coaching businesses
Tier C
Independent practitioners , psychics , astrologers , Reiki professionals , spiritual coaches , therapists , speakers
Tier A and B are much better when your objective is company-level B2B buyer contacts.
5οΈβ£ Job profiles , industries , event type
Highest-value job titles
Owner , Founder , Co-Founder , CEO , President , Managing Director , Managing Partner , Principal , Partner , Business Owner , Store Owner , Studio Owner , Clinic Owner , Spa Owner , Practice Owner , Retail Buyer , Buyer , Purchasing Manager , Procurement Manager , Merchandise Manager , Merchandising Director , Category Manager , General Manager , Operations Director , Director of Operations , Retail Director , Wellness Director , Spa Director , Studio Director , Clinical Director , Practice Manager , Wellness Manager , Program Director , Events Director , Partnerships Director , Business Development Director , Marketing Director
For small wellness businesses, Owner , Founder , CEO , President , Principal , Managing Partner should be heavily weighted because purchasing authority is often concentrated in one person.
6οΈβ£ Estimated attendance / expected footfall
SoulSearch's vendor-facing materials describe its expos as attracting 1,000+ attendees per expo.
Therefore my working estimate for Palo Alto would be:
Expected total footfall: 1,000β1,800 visitors
A sensible planning midpoint is around 1,200β1,500 attendees across the two days.
This should be treated as an estimate rather than an audited Palo Alto attendance figure.
There is also useful historical scale evidence: the SoulSearch Eventbrite organizer profile associated with the July Palo Alto edition showed 101,000+ cumulative attendees across hundreds of SoulSearch events, indicating that the organizer has substantial consumer reach across its event portfolio.
7οΈβ£ Key focus areas + buyer engagement
The strongest commercial themes are:
Holistic Health
Natural health , alternative therapies , body-mind healing , nutrition , detox , massage , wellness treatments
Energy Healing
Reiki , chakra balancing , frequency healing , aura work , intuitive bodywork , energetic wellness
Spirituality
Psychic services , mediumship , astrology , tarot , meditation , conscious living , spiritual education
Wellness Technology
Red light therapy , PEMF , vibration platforms , frequency-based wellness technology , biohacking
SoulSearch explicitly promotes biohacking and technologies including red-light therapy, PEMF and vibration platforms at its expos.
Retail Products
Crystals , gemstones , jewelry , essential oils , incense , spiritual tools , artisan products , wellness products , gifts , conscious-lifestyle products
Education
Workshops , speaker sessions , spiritual education , wellness education , personal development
Buyer engagement style
On-site product sales , product demonstrations , treatments , one-to-one consultations , sample sessions , workshops , speaker presentations , retail discovery , practitioner networking , appointment generation , lead capture
This makes the show particularly good for companies selling consumer wellness products or practitioner-facing wellness equipment.
8οΈβ£ Apollo industry recommendations
Using only industries available in your supplied Apollo industry list, I recommend the following priorities.
Priority 1 , strongest
Health, Wellness & Fitness , Alternative Medicine , Retail , Consumer Goods
Priority 2
Hospitality , Cosmetics , Luxury Goods & Jewelry , Individual & Family Services , Recreational Facilities & Services
Priority 3
Medical Practice , Professional Training & Coaching , Events Services , Education Management , E-Learning
Priority 4
Arts & Crafts , Apparel & Fashion , Design , Entertainment , Leisure, Travel & Tourism
Best broad Apollo industries to start
Health, Wellness & Fitness , Alternative Medicine , Retail , Consumer Goods , Cosmetics , Luxury Goods & Jewelry
That is probably the cleanest balance between volume + relevance.
9οΈβ£ Apollo keyword filters
Use comma-separated values exactly like this:
Priority 1 keywords
holistic wellness , wellness center , holistic health , alternative wellness , metaphysical , spiritual wellness , natural healing , energy healing , yoga , meditation , Reiki , crystal shop , crystal store , wellness studio , healing center , holistic clinic
Priority 2 keywords
spa , massage therapy , acupuncture , naturopathic , aromatherapy , essential oils , gemstone jewelry , spiritual gifts , conscious lifestyle , natural products , wellness products , wellness coaching , meditation center , retreat center
Priority 3 keywords
psychic , astrology , tarot , mediumship , spiritual coaching , intuitive healing , chakra , sound healing , breathwork , mindfulness , personal development
π Best Apollo location filter
For the highest probability of Palo Alto expo relevance:
P1
Palo Alto , Mountain View , Menlo Park , Redwood City , Los Altos , Sunnyvale , Santa Clara , San Jose , Cupertino , San Mateo
P2
San Francisco , Oakland , Berkeley , Fremont , Hayward , Campbell , Los Gatos , Milpitas , Saratoga , Burlingame
P3
Pleasanton , Dublin , San Ramon , Concord , Santa Cruz , Sacramento
For a larger database, simply use:
California , United States
Then narrow using industries and keywords instead of over-restricting location.
1οΈβ£1οΈβ£ Best Apollo decision-maker title filter
Copy-paste version:
Owner , Founder , Co-Founder , CEO , President , Principal , Partner , Managing Partner , Managing Director , Business Owner , Store Owner , Studio Owner , Clinic Owner , Spa Owner , Practice Owner , Retail Buyer , Buyer , Purchasing Manager , Procurement Manager , Merchandise Manager , Merchandising Director , Category Manager , General Manager , Director of Operations , Operations Director , Wellness Director , Spa Director , Studio Director , Practice Manager , Wellness Manager , Business Development Director , Partnerships Director
Seniority
Owner , Founder , C-Suite , Partner , VP , Director , Manager
For this expo, Owner + Founder should be your strongest filters because the relevant wellness and metaphysical sector is dominated by small businesses and independent operators.
π― Recommended attendee-list strategy
If your client sells to the SoulSearch audience, my ranking would be:
P1: Holistic wellness businesses , alternative medicine businesses , metaphysical retailers , wellness centers , yoga studios , spas
P2: Crystal retailers , jewelry retailers , natural product stores , massage businesses , meditation studios , acupuncture practices
P3: Retreat centers , wellness coaches , spiritual education businesses , event companies
P4: Individual psychics , astrologers , mediums , Reiki practitioners , spiritual coaches
P1 gives you the best pool of actual organizational buyers. P4 is closely related to the expo, but those contacts are frequently solo practitioners with lower purchasing capacity.
One important distinction: SoulSearch Palo Alto is much more B2C than a classic trade exhibition. If your goal is selling a buyer-attendee database, I would not market it as containing thousands of corporate purchasing executives. The stronger proposition is a highly targeted Bay Area holistic wellness , alternative health , metaphysical retail , yoga , spa , conscious-lifestyle decision-maker audience.
Client-fit analysis
Send me your client's website or business email/domain. I can review what they actually sell and then give you the best P1 , P2 , P3 , P4 buyer segments , Apollo industries , keywords , job titles , employee size , location filters and exclusions specifically for that client, rather than using the whole SoulSearch audience.