ITEXPO 2026

About the Event Detail Information Event Name ITEXPO 2026 , #TECHSUPERSHOW Dates February 10 , February 11 , February 12, 2026 Venue Greater Fort Lauderdale/Broward County Convention Center City Fort Lauderdale State / Region Florida Country United States Event Type B2B Technology Conference , Trade Expo , Buyer-Supplier Networking Event Primary Category IT & Technology Secondary Categories Telecommunication , Security & Defense , Business Services , Electric & Electronics Audience Reach Global Estimated Attendance 7,000+ business and technology professionals Exhibitors 300+ across the event ecosystem Conference Content 150+ breakout sessions referenced by organizer ITEXPO describes itself as a gathering of enterprise and SMB telecom and IT professionals, MSP and channel executives, service providers, carriers and technology solution providers. Category Selection From Your List Primary: IT & Technology Strong Secondary: Telecommunication , Security & Defense , Business Services , Electric & Electronics For attendee-list prospecting, I would treat IT & Technology , Telecommunication as the two core categories. 1️⃣ Who Attends, BUYERS / ATTENDEES ITEXPO is unusually useful for technology buyer targeting because the organizer explicitly positions it as a meeting place for technology buyers, advisors, resellers and suppliers. Main buyer groups Enterprise IT departments , SMB IT departments , MSPs , MSSPs , telecom service providers , carriers , wireless carriers , ISPs , cable operators , resellers , VARs , telecom agents , technology consultants , distributors , call centers , contact centers The organizer reports the attendee business-sector mix approximately as: Reseller / MSP , 47% Service Provider , 20% Enterprise , 18% Manufacturer / Developer / Vendor , 12% That makes this event particularly valuable if your client sells through: MSP channel , reseller channel , technology distributors , telecom agents , service providers rather than only selling directly to enterprise users. 2️⃣ Who Are the Actual Technology Buyers? Tier 1, strongest buyer audiences MSPs , MSSPs , VARs , telecom resellers , channel partners , telecom agents , service providers , carriers , enterprise IT departments Tier 2 Large enterprises , SMBs , call centers , contact centers , ISPs , MSOs , technology consultants , distributors Vertical-industry IT buyers The official attendee profile also identifies buyers from: Healthcare , Pharmaceuticals , Government , Military / DoD , Utilities , Insurance , Transportation , Education , Finance , Banking This is important for attendee-list sales because ITEXPO isn't merely populated by technology manufacturers talking to one another. There is a substantial cross-industry enterprise IT audience. 3️⃣ Attendee Geography Event location Fort Lauderdale , Florida , United States Geographic audience Global The organizer reports attendees coming from 90+ countries. Geographic priority for prospecting Because the event takes place in South Florida, I would prioritize: United States , Canada , Latin America , Caribbean followed by: United Kingdom , Europe , Mexico , Brazil , Colombia , Argentina , Central America Within the United States Strong target regions would include: Florida , Georgia , Texas , New York , New Jersey , California , North Carolina , Virginia , Illinois , Massachusetts For a regional campaign, Florida is naturally strongest. For a true attendee-profile campaign, however, restricting the database to Florida would throw away much of the show's value. 4️⃣ Audience Reach Rating: Global ITEXPO draws: Local Florida attendees , national US attendees , international technology buyers The 90+ country reach makes it clearly international. My segmentation would be: United States , Tier 1 Canada , Tier 1 Latin America , Tier 1 Europe , Tier 2 Other global technology markets , Tier 2 5️⃣ Estimated Attendance The organizer projected more than 7,000 business and technology professionals for ITEXPO / #TECHSUPERSHOW 2026. A January 2026 exhibitor announcement for HP Poly specifically repeated the 7,000+ projected attendance figure. Recommended database planning number Expected total footfall: 7,000+ Practical working range: 7,000 , 8,000 attendees I would use 7,000+ when selling the event opportunity because that is the organizer-supported number. 6️⃣ Attendee Seniority This event is strong for senior technology contacts. Organizer attendee profile: Corporate Executive , 44% Executive IT , 24% Business Management , 21% Technical Staff & Management , 9% Other , 2% This means approximately 89% of the published audience falls into corporate executive, business management or executive IT categories. That is excellent for attendee-list targeting. 7️⃣ Best Job Profiles Tier 1, technology buying decision-makers Chief Information Officer , CIO , Chief Technology Officer , CTO , Chief Information Security Officer , CISO , VP Information Technology , VP Technology , VP Infrastructure , IT Director , Director of Information Technology , Director of Infrastructure , Director of Network Operations , Head of IT , Head of Infrastructure Tier 2, telecom and communications buyers Director of Telecommunications , Telecom Manager , Unified Communications Manager , Communications Manager , Network Director , Network Manager , Network Architect , Voice Engineer , UC Engineer Tier 3, cybersecurity buyers Chief Information Security Officer , VP Security , Director of Cybersecurity , Director of Information Security , Security Manager , Security Architect , SOC Manager Tier 4, cloud and infrastructure Cloud Director , Director of Cloud Infrastructure , Cloud Architect , Infrastructure Manager , DevOps Director , IT Operations Director Tier 5, MSP and channel decision-makers Founder , Owner , CEO , President , Managing Partner , Chief Revenue Officer , Channel Chief , VP Channel , Director of Channel Sales , Director of Managed Services , MSP Owner , General Manager 🎯 Apollo Job Title Filter Copy-paste: Chief Information Officer , CIO , Chief Technology Officer , CTO , Chief Information Security Officer , CISO , VP Information Technology , VP Technology , VP Infrastructure , IT Director , Director of Information Technology , Director of Infrastructure , Director of Network Operations , Head of IT , Network Manager , Telecom Manager , Unified Communications Manager , Director of Telecommunications , Director of Cybersecurity , Director of Information Security , IT Operations Director , Cloud Architect , Owner , Founder , CEO , President , Managing Partner , Director of Managed Services , VP Channel , Channel Chief 8️⃣ Best Apollo Industries Using only your Apollo industry list, these are the strongest. Tier 1 Information Technology & Services , Telecommunications , Computer Networking , Computer Software , Computer & Network Security , Internet , Wireless Tier 2 Computer Hardware , Electrical/Electronic Manufacturing , Semiconductors , Outsourcing/Offshoring , Business Supplies & Equipment Enterprise buyer industries Financial Services , Banking , Insurance , Hospital & Health Care , Government Administration , Defense & Space , Education Management , Higher Education , Utilities , Transportation/Trucking/Railroad , Hospitality , Retail , Automotive , Real Estate Best Apollo industry string Information Technology & Services , Telecommunications , Computer Networking , Computer Software , Computer & Network Security , Internet , Wireless , Computer Hardware , Electrical/Electronic Manufacturing , Semiconductors , Outsourcing/Offshoring For a channel-focused campaign, concentrate on the first seven. 9️⃣ Sample Buyer Companies, BUYERS ONLY The organizer now publicly lists companies that had attendees at the 2026 event, which is gold for attendee-profile research. Confirmed 2026 attendee companies AWS , AT&T , Amazon , Nvidia , Oracle , SAP , Johnson Controls , CVS Health , Cisco , Kaseya , General Motors , Lockheed Martin , Marriott , Nordstrom , Telarus , AVANT , ThreatLocker , IgniteTech , Cox Business , Spectrum , Granite , McDonald's , Comcast Business , DIRECTV for Business , Ericsson , Macquarie Capital , Freeport-McMoRan , Microsoft , Airbus , CBRE , Apple , Verizon These are 2026 attendee companies, according to the organizer. But they are not all pure buyers. Some are also vendors, sponsors or channel suppliers. Best buyer-side enterprise accounts from that list Company Buyer Type Website General Motors Enterprise IT buyer gm.com CVS Health Healthcare enterprise IT buyer cvshealth.com Lockheed Martin Defense enterprise technology buyer lockheedmartin.com Marriott International Hospitality enterprise IT buyer marriott.com Nordstrom Retail enterprise IT buyer nordstrom.com McDonald's Restaurant enterprise IT buyer mcdonalds.com Airbus Aerospace enterprise IT buyer airbus.com CBRE Commercial real estate enterprise IT buyer cbre.com Freeport-McMoRan Mining enterprise IT buyer fcx.com Macquarie Capital Financial services technology buyer macquarie.com For an attendee-list campaign selling technology products, I would treat these enterprise accounts differently from companies such as Verizon, Cisco, Ericsson and Comcast Business, which may simultaneously be suppliers, partners, exhibitors and buyers. 🔟 Channel Buyer Companies ITEXPO becomes particularly powerful when the client wants resellers, MSPs, telecom agents or distributors. Examples within the organizer's 2026 attendee-company list include: Kaseya , Telarus , AVANT , Cox Business , Spectrum , Granite , Comcast Business , Verizon For example, AVANT was a Diamond Sponsor in 2026 and describes itself as a technology services distributor serving IT decision-makers across cloud, colocation, connectivity, security, UCaaS and CCaaS. That makes ITEXPO especially good for clients seeking: channel partners , distributors , MSPs , resellers , technology agents 1️⃣1️⃣ Key Technology Focus Areas The strongest event topics include: Artificial intelligence , Generative AI , cloud communications , UCaaS , CCaaS , unified communications , VoIP , cybersecurity , network infrastructure , contact center technology , customer experience , automation , managed services , MSP technologies , telecom , connectivity , wireless , IoT The organizer specifically describes the 2026 buyer agenda around AI , cloud communications , cybersecurity , customer experience , network infrastructure. 1️⃣2️⃣ Buyer Engagement ITEXPO is highly transaction-oriented. The official site says attendees use the event to conduct months of product and vendor research in three days and meet manufacturers, solution providers and partners. Buyer engagement includes: Technology evaluation , vendor comparison , software demos , hardware demonstrations , solution sourcing , MSP partnership discussions , reseller partnership discussions , telecom service sourcing , cybersecurity evaluation , cloud migration planning , UCaaS procurement , CCaaS procurement , networking , partner recruitment The event included: 300+ exhibitors , 150+ conference sessions , demo theatres , networking events , startup showcases , workshops , keynotes 1️⃣3️⃣ Collocated Events One major reason the attendee universe is broad is the #TECHSUPERSHOW structure. Relevant collocated areas included: MSP Expo , Enterprise Cybersecurity Expo , Generative AI Expo , IoT Evolution Expo , Industrial IoT Conference , Future of Work , Smart City , 6G-related programming This creates crossover buyers interested in several technologies rather than only traditional telecom. 1️⃣4️⃣ Best Buyer Segments for an Attendee List Segment A, MSPs managed service providers , managed security service providers , IT support companies , outsourced IT companies Target titles: Owner , Founder , CEO , President , Managing Partner , Director of Managed Services , CTO Segment B, Resellers / VARs IT resellers , telecom resellers , cloud resellers , VARs , solution integrators Target titles: CEO , President , VP Sales , VP Channel , Managing Director , Solutions Director Segment C, Enterprise IT large enterprises , mid-market companies , multi-location businesses Target titles: CIO , CTO , IT Director , Infrastructure Director , Network Director , CISO Segment D, Carriers / Service Providers telecom carriers , wireless operators , ISPs , cable operators , communication service providers Target titles: CTO , VP Network , Network Director , Product Director , Engineering Director Segment E, Cybersecurity MSSPs , cybersecurity providers , enterprise security teams Target titles: CISO , Director of Cybersecurity , Security Architect , SOC Manager , VP Security 1️⃣5️⃣ Apollo Keywords Copy-paste: managed service provider , MSP , managed security service provider , MSSP , IT services , telecommunications , telecom , VoIP , unified communications , UCaaS , CCaaS , cloud communications , contact center , cybersecurity , network security , cloud services , network infrastructure , wireless , ISP , carrier , technology reseller , VAR , systems integrator , IT consulting 1️⃣6️⃣ Recommended Apollo Filters Industries Information Technology & Services , Telecommunications , Computer Networking , Computer Software , Computer & Network Security , Internet , Wireless Job titles CIO , CTO , CISO , Chief Information Officer , Chief Technology Officer , Chief Information Security Officer , IT Director , Director of Information Technology , Director of Infrastructure , Network Director , Director of Cybersecurity , Telecom Manager , Owner , Founder , CEO , President , Managing Partner Keywords MSP , MSSP , managed services , telecommunications , telecom , VoIP , UCaaS , CCaaS , cloud communications , cybersecurity , network infrastructure , unified communications , technology reseller , VAR ⭐ Buyer Quality Score For attendee-list selling: Decision-maker quality: 9/10 Technology buyer concentration: 9/10 MSP / reseller concentration: 10/10 Enterprise buyer concentration: 8/10 International reach: 9/10 B2B database value: 9.5/10 The standout statistic is the composition: 47% reseller / MSP, combined with a highly executive job profile. Best Overall ITEXPO Buyer Profiles For a generic ITEXPO 2026 attendee database, I would prioritize: Managed Service Providers , Managed Security Service Providers , IT Resellers , VARs , Telecom Agents , Technology Distributors , Service Providers , Enterprise IT Departments , Carriers , ISPs and target: CIO , CTO , CISO , Owner , Founder , CEO , President , IT Director , Infrastructure Director , Network Director , Telecom Manager , Director of Managed Services , VP Channel Client-specific matching Send me your client's website. I can review what they actually sell and tell you which ITEXPO attendees are the best buyers for them, including: specific buyer company types , actual company names , Apollo industries , job titles , keywords , employee-size filters , revenue filters , countries , buyer priority tiers , companies to exclude