NRB Convention 2026

About the Event Detail Information Event NRB 2026 International Christian Media Convention Organizer National Religious Broadcasters , NRB Dates February 17 , February 18 , February 19 , February 20, 2026 Venue Gaylord Opryland Resort & Convention Center City Nashville State / Region Tennessee Country United States Event Type B2B Media Convention , Broadcasting Conference , Ministry Communications Expo , Technology Marketplace Primary Category Entertainment & Media Secondary Categories Telecommunication , IT & Technology , Business Services , Education & Training Audience Reach National , Global 2026 Attendance 5,700+ International Attendees 272 International Countries 43 Exhibitors 240+ Speakers 100+ NRB describes the convention as the world's largest gathering of Christian communicators and ministry professionals, covering radio , television , film , church media , publishing , advertising , digital strategy. 1️⃣ Who Attends, BUYERS / ATTENDEES For buyer-list purposes, the important audience is not simply “religious organizations.” It contains organizations operating full-scale media networks, radio stations, television operations, streaming platforms, publishing operations and international media ministries. Highest-value buyer groups Radio Networks , Radio Stations , Television Networks , Television Stations , Streaming Platforms , Digital Media Organizations , Christian Publishers , Podcast Networks , Production Companies , International Broadcasting Ministries , Church Media Departments , Large Ministries , Universities with Media Operations Operational buyers Media Executives , Broadcast Executives , Station Managers , Network Executives , Chief Technology Officers , Engineering Directors , Media Operations Directors , Digital Directors , Production Directors , Content Directors , Marketing Executives These organizations purchase: Broadcast Equipment , Production Technology , Streaming Platforms , Studio Equipment , Cameras , Audio Equipment , Media Software , Automation , AI Tools , Website Technology , CRM , Donation Technology , OTT Platforms , Satellite Services , Content Distribution , Marketing Services NRB explicitly describes its exposition as an active marketplace for organizations seeking products and services to enhance their operations. 2️⃣ Attendee Geography Event location Nashville , Tennessee , United States Actual international reach NRB reported: 272 international attendees from: 43 countries outside the United States. The convention also ran dedicated international programming, including the World by Media Forum and Latino Media Summit, reinforcing its global communications audience. Geographic priority for prospecting United States , Tier 1 Canada , Tier 2 Latin America , Tier 2 Europe , Tier 2 Africa , Asia , Middle East , Tier 3 For a US campaign, strong Christian media activity can be found across: Tennessee , Texas , Virginia , North Carolina , Florida , California , Georgia , Colorado , Missouri , Illinois , Indiana , Ohio , Pennsylvania 3️⃣ Audience Reach Global But commercially I would segment it: United States , Very Strong International Christian Media Organizations , Strong General international corporate media , Limited So this is global within the Christian media and ministry communications ecosystem, rather than a generic global broadcasting show such as NAB. 4️⃣ Actual 2026 Attendance The strongest number is now post-event and organizer-confirmed: 5,700+ media professionals with: 272 international attendees , 43 countries , 240+ exhibitors , 56,000 sq. ft. exhibit floor. Recommended sales number Use: 5,700+ attendees rather than “thousands” or an estimated range. 5️⃣ Best BUYER Company Types Tier 1, Broadcasters Christian Radio Networks , Christian Television Networks , Local Radio Stations , Television Stations , International Broadcasters These are excellent buyers for: Broadcast Technology , Audio , Video , Automation , Cloud Broadcasting , Streaming , Satellite , AI , Transmission Technology Tier 2, Media Ministries Large Christian Ministries , International Media Ministries , Evangelistic Organizations Buy: CRM , Fundraising Technology , Streaming , Websites , Production Equipment , Digital Marketing , Content Distribution Tier 3, Digital Media Streaming Companies , Podcast Networks , Online Media Companies , Digital Publishers Tier 4, Publishers Christian Publishers , Book Publishers , Media Publishers Tier 5, Churches and Universities Mega Churches , Church Media Departments , Christian Universities , Ministry Schools Buy: AV Systems , Cameras , Production Software , Streaming Tools , Church Technology , Audio Systems 6️⃣ Evidence-Backed Buyer Organizations A useful source is NRB's own 2026 leadership and convention ecosystem. Salem Media Group Type: Radio , Digital Media , Publishing Website: salemmedia.com NRB's 2026 leadership included David Santrella , CEO of Salem Media Group, and a Salem executive responsible for programming and ministry relations. The Christian Broadcasting Network , CBN Type: Television , Digital Media , Global Broadcasting Website: cbn.com CBN sponsored the 2026 Opening Session, and its senior media operations leadership is represented within NRB leadership. Trans World Radio Type: International Radio Broadcasting Website: twr.org Its Director of Radio Station Partnerships is listed among NRB's 2026 board leadership. theDove Media Type: Radio , Television , Digital Media Website: thedove.us President & CEO Perry Atkinson appears on NRB's 2026 board. Truth Network Type: Radio Network Website: truthnetwork.com President & CEO Stuart Epperson is listed on the 2026 NRB board. TLN Media Type: Television , Media Network Website: tln.com President Debra Fraser appears on the NRB leadership roster. 7️⃣ Additional Strong Buyer Accounts Other organizations represented in NRB's 2026 leadership ecosystem include: Far East Broadcasting Company , KCBI-FM , Encouragement Media Group , Moody Church , WDAC-FM , KATB-FM , Your Network of Praise , Pray.com , RK Media , Ambassador Advertising Agency For your database, separate: Media operators / ministries that purchase technology from: Agencies , technology suppliers , exhibitors selling services because both groups attend NRB. 8️⃣ Best Job Profiles Executive Buyers President , CEO , Chief Executive Officer , COO , Chief Operating Officer , Executive Vice President , General Manager , Station Manager Broadcast Technology Buyers Chief Technology Officer , CTO , VP Engineering , Director of Engineering , Broadcast Engineer , Chief Engineer , Director of Broadcast Operations , Technical Director Media Operations VP Media Operations , Director of Media Operations , Director of Operations , Broadcast Operations Director , Production Director , Production Manager Digital Buyers Chief Digital Officer , VP Digital , Digital Media Director , Director of Digital Strategy , Streaming Director , Director of New Media Content / Programming VP Programming , Programming Director , Program Director , Content Director , Director of Programming Marketing and Audience Growth Chief Marketing Officer , VP Marketing , Marketing Director , Audience Development Director , Digital Marketing Director Apollo-ready job title string President , CEO , Chief Executive Officer , COO , Chief Operating Officer , Executive Vice President , General Manager , Station Manager , CTO , Chief Technology Officer , VP Engineering , Director of Engineering , Chief Engineer , Director of Broadcast Operations , VP Media Operations , Director of Media Operations , Production Director , Digital Media Director , Director of Digital Strategy , Streaming Director , VP Programming , Programming Director , Program Director , Marketing Director 9️⃣ Best Apollo Industries Using only your Apollo industry taxonomy: Tier 1 Broadcast Media , Media Production , Online Media , Publishing , Religious Institutions Tier 2 Entertainment , Telecommunications , Information Technology & Services , Internet , Motion Pictures & Film Tier 3 Marketing & Advertising , Music , Higher Education , Nonprofit Organization Management , Public Relations & Communications Best Apollo Industry String Broadcast Media , Media Production , Online Media , Publishing , Religious Institutions , Entertainment , Telecommunications , Information Technology & Services , Internet , Motion Pictures & Film , Nonprofit Organization Management For broadcast-tech buyers only Broadcast Media , Media Production , Online Media , Telecommunications , Religious Institutions 🔟 Apollo Keywords Copy-paste: Christian media , Christian broadcasting , religious broadcasting , Christian radio , Christian television , radio network , television network , broadcast ministry , media ministry , Christian streaming , faith based media , Christian podcast , radio station , television station , church media , Christian publisher , ministry media Technology-focused keywords broadcasting , streaming , OTT , digital media , radio broadcasting , television broadcasting , media production , podcast network , studio production , live streaming 1️⃣1️⃣ What Buyers Purchase The exhibit hall covers a wide commercial universe. Broadcast technology Radio Equipment , Television Equipment , Audio Equipment , Cameras , Studio Equipment , Broadcast Consoles , Automation , Transmission Equipment , Satellite Services Digital Streaming Platforms , OTT Technology , Podcast Technology , Content Management Systems , AI Tools , Digital Distribution , Mobile Apps , Websites Ministry technology Church Management Software , CRM , Donor Management , Fundraising Technology , Payment Processing , Email Marketing , Audience Engagement Production Video Production , Audio Production , Post Production , Captioning , Translation , Live Streaming , Remote Production Business services Advertising , Marketing , Legal Services , Insurance , Accounting , Consulting , Fundraising Services The 2026 exhibit floor specifically highlighted technology, media, film, ministry and education, and introduced dedicated labs for AI , new media , church media. 1️⃣2️⃣ Key 2026 Focus Areas Important themes included: Artificial Intelligence , Digital Media , New Media , Church Media , Broadcasting , Radio , Television , Film , Podcasting , Streaming , International Media , Audience Growth , Content Production Three new immersive training areas were introduced on the exhibit floor: AI / Innovation Lab , New Media Lab , Church Media Lab. That makes 2026 particularly useful for clients selling digital transformation or media technology. 1️⃣3️⃣ Buyer Engagement NRB's commercial environment includes: Technology Demonstrations , Vendor Discovery , Supplier Meetings , Media Partnerships , Distribution Agreements , Content Partnerships , Advertising Discussions , Production Meetings , Technology Evaluation , Ministry Partnerships It also provides dedicated Content Production Space allowing broadcasters, podcasters and producers to record interviews and programs during the event. The exhibit hall itself is described by NRB as an active marketplace of hundreds of organizations. 1️⃣4️⃣ Best Buyer Segments Segment A, Radio Networks & Stations Radio Networks , FM Stations , AM Stations , Digital Radio Titles: President , CEO , General Manager , Station Manager , Director of Engineering , Program Director , Director of Operations Segment B, Television Networks Christian Television , Television Ministries , Streaming Networks Titles: CTO , VP Engineering , Broadcast Operations Director , VP Media , Production Director Segment C, Large Ministries Media Ministries , International Ministries , Evangelical Organizations Titles: CEO , COO , VP Media , Director of Media , Digital Director , IT Director Segment D, Churches Mega Churches , Multi-Site Churches , High-Production Churches Titles: Media Director , Technical Director , Production Director , Communications Director , IT Director Segment E, Publishers / Digital Media Christian Publishers , Digital Publishers , Podcast Networks , Streaming Organizations Titles: Digital Media Director , Content Director , Publisher , VP Digital , Director of Audience Development 1️⃣5️⃣ Best Buyer Accounts to Research First For a general media-technology client: Christian Broadcasting Network , Salem Media Group , Trans World Radio , Far East Broadcasting Company , TLN Media , Truth Network , theDove Media , Encouragement Media Group , Your Network of Praise , KCBI-FM , WDAC-FM , KATB-FM These organizations have strong evidence of participation in the 2026 NRB ecosystem through sponsorship, board membership or official convention activity. 1️⃣6️⃣ Buyer Quality Score Metric Score Christian media relevance 10/10 Broadcast buyer relevance 10/10 Media technology potential 9/10 Streaming / digital potential 9/10 Radio buyer concentration 10/10 Church technology potential 8/10 Senior executive relevance 9/10 International reach 8/10 Overall B2B list value 9/10 NRB is especially valuable because it combines 5,700+ professionals with a dense network of broadcasters, ministry executives and technology decision-makers rather than a generic media audience. ⭐ Recommended Apollo Setup Industries Broadcast Media , Media Production , Online Media , Religious Institutions , Publishing , Telecommunications , Information Technology & Services Job Titles President , CEO , COO , General Manager , Station Manager , CTO , Chief Technology Officer , VP Engineering , Director of Engineering , Chief Engineer , Director of Broadcast Operations , VP Media Operations , Director of Media Operations , Production Director , Digital Media Director , Director of Digital Strategy , Streaming Director , Program Director Keywords Christian broadcasting , Christian media , Christian radio , Christian television , radio network , broadcast ministry , media ministry , church media , Christian streaming , television station , radio station Geography United States , Canada Then expand internationally: United Kingdom , Latin America , Africa , Europe , Asia 🎯 Client-specific buyer matching Send me your client's website. For NRB, the buyer changes dramatically based on the product. A client selling broadcast hardware should target engineering and station operations. A streaming platform should target digital and media executives. A donor-management system should target ministry operations and fundraising leadership. A production company should target media, content and programming teams. Once I review the site, I can give you the exact best buyer companies , company websites , Apollo industries , job titles , keywords , employee-size range , buyer priority tiers , exhibitor/vendor types to exclude.