About this event
About the Event
Detail Information
Event Seminole Business Expo 2026
Date January 28, 2026
Time 3:00 PM , 6:30 PM
Venue Lake Mary Events Center
Address 260 N Country Club Road
City Lake Mary
State / Region Florida
Country United States
Organizer Seminole County Chamber
Event Type Regional B2B Business Expo , Chamber Trade Show , Networking Event
Primary Category Business Services
Secondary Categories Banking & Finance , IT & Technology , Building & Construction , Hospitality , Medical & Pharma
Audience Reach Local , Regional
Exhibitors 100+
Typical Attendance 1,000+
Admission Free
The Chamber reported that booth space for the 2026 show sold out earlier than ever, and nearly 600 people came through the doors in the first hour.
1️⃣ Who Attends, BUYERS / ATTENDEES
This is very different from a vertical trade show like Seafood Expo or Prosper Show.
The audience is a broad cross-section of the Seminole County , North Orlando , Central Florida business community.
Strongest attendee groups
Small Business Owners , Company Founders , Local CEOs , Presidents , General Managers , Professional Service Firms , Retail Business Owners , Construction Companies , Healthcare Organizations , Financial Services Firms , Technology Companies , Real Estate Businesses , Hospitality Businesses
Also present:
Chamber Members , Local Government Representatives , Business Development Professionals , Sales Leaders , Marketing Leaders , Operations Managers , Community Organizations , Nonprofits
The Chamber specifically advises attendees to review exhibitors in advance and identify companies whose products and services they need, reinforcing the event's supplier-discovery and networking role.
2️⃣ Geographic Origin
Event location
Lake Mary , Seminole County , Florida , United States
Strongest attendee geography
I would prioritize:
Lake Mary , Sanford , Altamonte Springs , Longwood , Oviedo , Winter Springs , Casselberry , Heathrow
Then the wider Orlando market:
Orlando , Maitland , Winter Park , Apopka , Orange County , Seminole County
Wider regional audience
Central Florida , Volusia County , Orange County , Osceola County , Lake County
This is primarily a regional business expo, not a national conference.
3️⃣ Audience Reach
Local + Regional
Recommended weighting:
Seminole County , Tier 1
Greater Orlando , Tier 1
Central Florida , Tier 2
Rest of Florida , Tier 3
National , Low
For attendee-list campaigns, do not build a nationwide database just because the event is in the United States. The buyer DNA here is strongly Central Florida.
4️⃣ Attendance / Footfall
Official Chamber positioning:
1,000+ attendees
and:
100+ exhibitors
Post-event, the Chamber reported approximately 600 people entering during the first hour alone and noted that booth space had sold out.
Recommended working figure
Estimated total attendance: approximately 1,000+
I would not use the 3,400+ figure found on third-party attendee-list sales pages because it conflicts sharply with the organizer's own published scale.
5️⃣ What Kind of Buyers Are Best?
Because the expo spans many industries, the best buyers depend entirely on what your client sells.
Tier 1, Small Business Decision-Makers
Owner , Founder , President , CEO , Managing Partner , General Manager
These are excellent buyers for:
Marketing , IT Services , Telecom , Insurance , Banking , Payroll , HR Services , Accounting , Legal Services , Office Services
Tier 2, Operations Buyers
COO , Director of Operations , Operations Manager , Facilities Manager
Good for:
Facilities Services , Security , Construction , Cleaning , Telecom , Business Software , Office Equipment
Tier 3, Marketing Buyers
Marketing Director , VP Marketing , Business Development Director , Sales Director
Good for:
Advertising , Printing , Promotional Products , Digital Marketing , Photography , Media
Tier 4, Finance / HR Buyers
CFO , Finance Director , HR Director , Office Manager
Good for:
Banking , Insurance , Payroll , Benefits , Accounting , Staffing
6️⃣ Evidence-Backed 2026 Companies
The official 2026 event ticket lists sponsors that were directly connected with the expo.
Examples include:
AdventHealth
Website: adventhealth.com
Central Florida Expressway Authority
Website: cfxway.com
MIDFLORIDA Credit Union
Website: midflorida.com
Seacoast Bank
Website: seacoastbank.com
Florida Blue
Website: floridablue.com
First Citizens Bank
Website: firstcitizens.com
Xtreme Roofing & Construction
Website: company-specific Florida construction business
A&G Marketing by Proforma
Business services , promotional marketing
Lake Mary Life Publishing
Local media , publishing
City of Lake Mary
Local government
The official ticket identifies these as 2026 event sponsors.
Important distinction: sponsors and exhibitors are not automatically buyers for every client. They are evidence-backed event ecosystem companies.
7️⃣ Broader High-Value Chamber Ecosystem
The Seminole County Chamber's trustee roster includes major regional organizations such as:
AdventHealth , AT&T , Disney , Duke Energy , FAIRWINDS , Florida Blue , HCA Florida Lake Monroe Hospital , Orlando Health , Verizon , VyStar Credit Union , Seminole State College , Central Florida Expressway Authority
These are attractive prospect accounts if your client's offer fits them, but they should not automatically be labeled confirmed 2026 expo attendees unless individually verified.
8️⃣ Best Apollo Industries
Using your Apollo industry list, this event is very broad.
Tier 1
Marketing & Advertising , Information Technology & Services , Financial Services , Insurance , Construction , Real Estate , Hospital & Health Care , Retail , Consumer Services
Tier 2
Banking , Commercial Real Estate , Telecommunications , Accounting , Human Resources , Legal Services , Hospitality , Restaurants , Management Consulting
Tier 3
Facilities Services , Staffing & Recruiting , Printing , Media Production , Public Relations & Communications , Logistics & Supply Chain
Apollo Industry String
Marketing & Advertising , Information Technology & Services , Financial Services , Insurance , Construction , Real Estate , Hospital & Health Care , Retail , Consumer Services , Banking , Commercial Real Estate , Telecommunications , Accounting , Human Resources , Legal Services , Hospitality , Management Consulting
For a generic local-business campaign, this is one of the rare events where a relatively broad industry filter makes sense.
9️⃣ Best Apollo Job Titles
Highest priority
Owner , Founder , Co-Founder , President , CEO , Managing Partner , Managing Director , General Manager
Operations
COO , Chief Operating Officer , Director of Operations , Operations Manager , Facilities Manager
Marketing
CMO , Marketing Director , VP Marketing , Business Development Director , Sales Director
Finance and administration
CFO , Finance Director , Controller , HR Director , Office Manager
Apollo-ready Job Title String
Owner , Founder , Co-Founder , President , CEO , Managing Partner , Managing Director , General Manager , COO , Chief Operating Officer , Director of Operations , Operations Manager , Facilities Manager , CMO , Marketing Director , VP Marketing , Business Development Director , Sales Director , CFO , Finance Director , HR Director , Office Manager
🔟 Apollo Keywords
Copy-paste:
small business , local business , professional services , business services , Central Florida business , Seminole County business , Orlando business , Lake Mary business , business consulting , business technology , commercial services
For local-service suppliers:
business owner , small business , local company , professional services , commercial business , office services
1️⃣1️⃣ What Buyers May Purchase
The expo is broad enough to support many B2B purchasing categories:
Banking , Business Loans , Insurance , Health Benefits , Payroll , HR Services , IT Services , Cybersecurity , Telecom , Internet Services , Marketing , Advertising , Promotional Products , Printing , Photography , Legal Services , Accounting , Staffing , Commercial Construction , Roofing , Facilities Services , Real Estate Services , Office Services
The exhibitor model is deliberately cross-industry, with the Chamber describing the show as a showcase of more than 100 businesses from the local economy.
1️⃣2️⃣ Buyer Engagement
The show is focused primarily on:
Networking , Lead Generation , Local Supplier Discovery , Business Referrals , Partnership Development , Product Demonstrations , Service Discovery , Community Business Development
The Chamber explicitly encourages attendees to identify their top 10 exhibitor prospects before entering the show rather than randomly visiting every booth.
This suggests strong networking intent, but it is less procurement-driven than events such as Seafood Expo North America.
1️⃣3️⃣ Best Buyer Segments
Segment A, Small Business Owners
Local Businesses , Professional Services Firms , Retail Businesses
Titles:
Owner , Founder , President , CEO , Managing Partner
Segment B, Construction & Property Businesses
Contractors , Roofing Companies , Real Estate Companies , Property Services
Titles:
Owner , President , Operations Director , General Manager
Segment C, Healthcare
Medical Practices , Healthcare Providers , Regional Healthcare Organizations
Titles:
Practice Administrator , CEO , COO , Operations Director , Office Manager
Segment D, Professional Services
Accounting Firms , Law Firms , Insurance Agencies , Consulting Firms
Titles:
Partner , Managing Partner , Owner , President
Segment E, Technology Buyers
SMBs , Professional Firms , Healthcare Businesses , Construction Companies
Titles:
Owner , COO , IT Director , Operations Manager
1️⃣4️⃣ Buyer Quality Score
Area Score
Local business-owner relevance 10/10
SMB decision-maker relevance 9/10
Professional-services buyer potential 9/10
Technology buyer potential 8/10
Finance / insurance potential 9/10
Large-enterprise procurement 5/10
National reach 3/10
Central Florida relevance 10/10
Overall B2B attendee-list value 8/10
The event's strength is local decision-maker density, not national scale.
⭐ Recommended Apollo Setup
Geography
Lake Mary , Sanford , Altamonte Springs , Longwood , Oviedo , Winter Springs , Casselberry , Orlando , Seminole County , Orange County
Industries
Information Technology & Services , Marketing & Advertising , Financial Services , Insurance , Construction , Real Estate , Retail , Consumer Services , Hospital & Health Care , Accounting , Legal Services , Telecommunications
Job Titles
Owner , Founder , President , CEO , Managing Partner , General Manager , COO , Director of Operations , Operations Manager , Marketing Director , Business Development Director , Finance Director , HR Director , Office Manager
Employee Size
I would prioritize:
1-10 , 11-50 , 51-200
Secondary:
201-500
This is heavily an SMB / regional-business audience.
🎯 Client-specific buyer matching
Send me your client's website.
For Seminole Business Expo, reviewing the client's product is especially important because the event covers almost every local business category. Once I see what they sell, I can give you:
best buyer companies , company websites , Apollo industries , job titles , keywords , Seminole County cities , Greater Orlando cities , company-size filters , priority buyer tiers , exhibitors and service providers to exclude.