TASA Midwinter Conference 2026

About the event Detail Information Event Name TASA Midwinter Conference 2026 Organizer Texas Association of School Administrators, TASA Dates January 25–28, 2026 Venue Henry B. González Convention Center Address 900 E Market Street City San Antonio State / Region Texas Country United States Primary Category Education & Training Secondary Categories IT & Technology , Business Services , Building & Construction Event Type Education Leadership Conference , B2B Expo , School Administration Conference Main Market K-12 Public Education Audience Reach State / Regional, Texas-focused Expected Audience 5,000+ School District Reach 900+ Texas districts Exhibit Hall 400+ booths The 2026 conference officially proceeded January 25–28 at the Henry B. González Convention Center. The show included 400+ exhibit booths, with dedicated exhibit-viewing periods built into the agenda. 1️⃣ Who attends, BUYERS / ATTENDEES This event has a very strong school-district buyer concentration. Buyer Group Buyer Quality Typical Purchasing Areas School District Superintendents ⭐⭐⭐⭐⭐ district-wide technology , consulting , curriculum , facilities , services Deputy / Associate Superintendents ⭐⭐⭐⭐⭐ operations , academics , finance , HR , technology Assistant Superintendents ⭐⭐⭐⭐⭐ curriculum , finance , HR , operations CIOs / CTOs / Technology Directors ⭐⭐⭐⭐⭐ EdTech , cybersecurity , infrastructure , devices , software Chief Financial Officers ⭐⭐⭐⭐⭐ finance , insurance , procurement , facilities , investments Chief Academic Officers ⭐⭐⭐⭐⭐ curriculum , assessment , instructional technology HR / Personnel Administrators ⭐⭐⭐⭐½ recruitment , HR technology , benefits , staffing Business Managers ⭐⭐⭐⭐⭐ finance , procurement , insurance , operations Facilities / Operations Leadership ⭐⭐⭐⭐⭐ construction , architecture , energy , transportation Principals ⭐⭐⭐⭐ campus-level technology , instructional products , training Education Service Centers ⭐⭐⭐⭐ district support , professional services , technology EdTech Vendors ⭐⭐ as buyer sample Mainly exhibitors / sellers TASA specifically identifies its Midwinter attendees as superintendents, deputy and associate superintendents, business managers, curriculum specialists, personnel administrators, technology directors and principals. Buyer strength School District Executive Buyers: 10/10 Technology Buyers: 9/10 Education Services Buyers: 10/10 Facilities / Construction Buyers: 8.5/10 Finance / Insurance Buyers: 9/10 This event becomes even stronger once we know exactly what your client sells. 2️⃣ Geography, attendee origin This is where TASA differs significantly from FETC. Event location San Antonio , Texas , United States Attendee origin The event is overwhelmingly centered on Texas school districts. TASA reports participation from 900+ Texas school districts, while TASA itself serves leaders across more than 1,000 Texas districts. Vendors can come from across the United States, but the education-buyer population is primarily Texas. For 10 sample contacts I recommend: Texas 10 I would not dilute the sample with California , Florida , New York , Canada , United Kingdom unless your client's specific product gives us a reason. Best Texas metro / district markets For buyer sampling: Houston Area , Dallas-Fort Worth , Austin Area , San Antonio Area , Central Texas , East Texas , West Texas , Rio Grande Valley A clean 10-contact sample could be: Houston Area 3 , Dallas-Fort Worth 2 , Austin Area 2 , San Antonio Area 1 , Central Texas 1 , Other Texas 1 3️⃣ Audience Reach STATE / REGIONAL, with national vendor participation This is not a global event in the same sense as FETC, UNLEASH America, AMPP. Reach Rating Texas 10/10 Southwestern United States 7/10 National U.S. buyer reach 6/10 International 2/10 Texas school-district buyer concentration 10/10 The narrow geography is actually useful for attendee-data sales. Rather than thousands of loosely related international contacts, you get a dense pool of Texas district decision-makers. 4️⃣ Best sample BUYER organizations + websites I would target school districts, not EdTech exhibitors. The following districts had leadership directly represented in the 2026 event program, awards, recognitions and sessions. Priority Buyer Organization Location Website ⭐⭐⭐⭐⭐ Lamar Consolidated ISD Rosenberg , Texas www.lcisd.org ⭐⭐⭐⭐⭐ Tomball ISD Tomball , Texas www.tomballisd.net ⭐⭐⭐⭐⭐ Round Rock ISD Round Rock , Texas www.roundrockisd.org ⭐⭐⭐⭐⭐ Pflugerville ISD Pflugerville , Texas www.pfisd.net ⭐⭐⭐⭐⭐ Aldine ISD Houston , Texas www.aldineisd.org ⭐⭐⭐⭐⭐ Dallas ISD Dallas , Texas www.dallasisd.org ⭐⭐⭐⭐⭐ Humble ISD Humble , Texas www.humbleisd.net ⭐⭐⭐⭐⭐ Alamo Heights ISD San Antonio , Texas www.ahisd.net ⭐⭐⭐⭐⭐ Channelview ISD Channelview , Texas www.cvisd.org ⭐⭐⭐⭐½ Temple ISD Temple , Texas www.tisd.org For example, the 2026 program featured the Superintendent of Pflugerville ISD, Superintendents from Alamo Heights ISD and Channelview ISD, while TASA recognized leadership from Lamar CISD, Tomball ISD, Round Rock ISD, Temple ISD, Aldine ISD, Dallas ISD and Humble ISD. Best generic 5 samples Before reviewing the client website: Lamar Consolidated ISD , Tomball ISD , Round Rock ISD , Aldine ISD , Dallas ISD These give you a strong combination of large districts , executive leadership , purchasing capacity , technology needs , facilities needs. 5️⃣ Best Apollo Job Titles Tier 1, highest-value buyers Superintendent , District Superintendent , Deputy Superintendent , Associate Superintendent , Assistant Superintendent , Chief Executive Officer , Chief Operating Officer , Chief Financial Officer , Chief Academic Officer , Chief Technology Officer , Chief Information Officer , Chief Human Resources Officer Technology buyers Chief Technology Officer , Chief Information Officer , Executive Director of Technology , Executive Director of Information Technology , Director of Technology , Director of Information Technology , Director of Digital Learning , Director of Instructional Technology , Director of Cybersecurity Finance / procurement buyers Chief Financial Officer , Assistant Superintendent of Finance , Chief Financial Services Officer , Executive Director of Finance , Director of Finance , Director of Purchasing , Director of Procurement , Purchasing Manager , Procurement Manager , Business Manager Academic / curriculum buyers Chief Academic Officer , Assistant Superintendent of Curriculum and Instruction , Executive Director of Curriculum , Director of Curriculum and Instruction , Director of Teaching and Learning , Director of Assessment , Director of College and Career Readiness HR buyers Chief Human Resources Officer , Assistant Superintendent of Human Resources , Executive Director Human Resources , Director Human Resources , Director Talent Acquisition , Director Personnel Facilities / construction buyers Chief Operations Officer , Assistant Superintendent Operations , Executive Director Facilities , Director Facilities , Director Construction , Director Maintenance , Director Energy Management , Director Transportation For your first sample, superintendent-level and cabinet-level contacts should dominate. TASA is fundamentally an administrator conference rather than a classroom-teacher event. 6️⃣ Estimated Attendance 5,000+ attendees TASA's official description states that Midwinter welcomes more than 5,000 attendees each year, including leaders from 900+ Texas school districts. I would use 5,000+ expected / typical attendance rather than inventing a more precise 2026 number, because TASA has not published a verified final 2026 headcount on the public pages I found. Exhibitor scale 400+ booths The 2026 exhibit hall ran January 26–27, with dedicated viewing periods and vendors from across the country. 7️⃣ Key Focus Areas + Buyer Engagement The conference program focuses on: school leadership , superintendent leadership , education policy , advocacy , assessment , accountability , college and career readiness , curriculum , instructional leadership , digital learning , school finance , human resources , organizational transformation , facilities planning , school architecture , communications , community engagement , student support , professional development , educational technology Official Midwinter proposal categories include advocacy and legislative policy, assessment and accountability, college and career readiness, instructional leadership and digital learning, innovative learning environments, finance, HR and transformational leadership. The expo adds strong commercial purchasing categories: administrative software , instructional software , architectural services , engineering services , building services , athletic equipment , computer equipment , energy management , financial services , food services , instructional materials , insurance , employee benefits , risk management , school buses , testing software , assessment software These categories are explicitly listed by TASA as exhibitor product areas. Buyer engagement rating: 9.5/10 The show deliberately schedules dedicated exhibit-viewing periods, making vendor-to-district engagement a central part of the event rather than an ornamental expo tucked into a hallway. 8️⃣ Apollo Industry Filters For school-district BUYERS, start with: Primary/Secondary Education , Education Management , Government Administration Secondary use: Higher Education Do not initially use: Computer Software , E-Learning , Information Technology & Services Those filters bring in many EdTech sellers rather than school-district buyers. Apollo Keywords Copy-paste: school district , independent school district , ISD , public schools , K-12 education , K12 education , school administration , district administration , superintendent , education leadership , instructional leadership , curriculum and instruction , digital learning , educational technology , EdTech , school finance , student information system , SIS , learning management system , LMS , school cybersecurity , district technology , human resources , student assessment , school operations , facilities management , school construction , school architecture , transportation services , school buses , employee benefits , risk management , professional development , college and career readiness , curriculum , education policy Suggested Sample Strategy For 10 buyer records, I would use: Location: Texas 10 Organization type: Public School District 8 , Education Service Center 1 , Charter School Network 1 Seniority: Superintendent 3 , Deputy / Assistant Superintendent 2 , CIO / CTO 1 , CFO / Finance 1 , Academic / Curriculum 1 , HR 1 , Operations / Procurement 1 This provides a much more convincing sample than ten random principals. Overall Rating for Attendee-Data Sales Area Rating Event Quality 9/10 Texas Buyer Quality 10/10 Superintendent Access 10/10 School District Decision Makers 10/10 Technology Buyer Potential 9/10 Facilities / Finance Buyer Potential 9/10 Global Reach 3/10 Apollo Searchability 9.5/10 Attendee Data Sales Potential 9.5/10 Important attendee-list point TASA states that exhibitors receive attendee names and physical school-district mailing addresses, but TASA does not share or sell attendee email addresses and phone numbers. Independently researched business contact data should therefore be presented as a researched TASA-relevant prospect database, unless actual conference attendance has been independently verified. Send me the client website Please send me the website/domain of the client buying the TASA Midwinter Conference data from you. I’ll review their product and then give you the exact best 5 , best 10 buyer districts , Texas cities , Apollo industries , keywords , job titles , company size , departments , companies to remove. A client selling EdTech , school furniture , architecture , buses , insurance , cybersecurity , curriculum , HR services needs a completely different TASA buyer sample.