About this event
About the Event
Detail Information
Event The NGA Show 2026
Dates February 1 , February 2 , February 3, 2026
Venue MGM Grand Conference Center
City Las Vegas
State / Region Nevada
Country United States
Event Type B2B Grocery Retail Conference , Trade Expo , Buyer-Supplier Networking Event
Primary Category Food & Beverages
Secondary Categories Business Services , IT & Technology , Packing & Packaging , Logistics & Transportation
Audience Reach National , Select International
Core Audience Independent Grocers , Supermarket Operators , Grocery Wholesalers , Retail Buyers , Grocery Executives
Attendance 3,500+ industry professionals
Exhibits 300+ , with current NGA positioning around 350+ exhibits
The official attendee page says the show had 3,500+ industry professionals and publishes a substantial list of actual 2026 attending companies.
1️⃣ Who Attends, BUYERS / ATTENDEES
The NGA Show is unusually good for buyer-list targeting because the commercial heart of the audience is:
Independent Supermarket Owners , Grocery Retailers , Multi-Store Grocery Operators , Independent Grocery Chains , Food Retail Cooperatives , Grocery Wholesalers , Grocery Distributors , Retail Buying Groups
Strongest buyer groups
Supermarket Owners , Grocery Store Owners , Presidents , CEOs , Category Managers , Merchandising Directors , Buyers , Purchasing Managers , Procurement Leaders , Fresh Department Directors , Meat Buyers , Produce Buyers , Dairy Buyers , Frozen Food Buyers , Grocery Buyers
The organizer explicitly says the event is for:
Retailers , Wholesalers , Suppliers
and describes the event as the premier gathering for independent grocers.
2️⃣ Where the Show Happens + Attendee Geography
Event location
Las Vegas , Nevada , United States
Audience geography
The show is primarily:
United States , National
with some participation from:
Canada , Caribbean , Latin America , international grocery markets
The 2026 attendee list includes organizations from across the US and international examples such as:
Canadian Independent Grocery Buyers Alliance / Distribution Canada , CPJ St. Lucia , Wine World Barbados.
Best US states for prospecting
California , Texas , Florida , New York , New Jersey , Pennsylvania , Wisconsin , Illinois , Michigan , Ohio , Washington , Oregon , Georgia , North Carolina , Alabama , Missouri , Kansas
Because the NGA represents independent supermarket operators nationwide, you should not limit the list to Nevada.
3️⃣ Audience Reach
National first , International selective
My recommended weighting:
United States , Tier 1
Canada , Tier 2
Caribbean , Tier 3
Latin America , Tier 3
For most grocery-industry campaigns, US independent retail is the real treasure chest.
4️⃣ Estimated Attendance
The official 2026 attendee page reports:
3,500+ industry professionals
The event also had 300+ companies on the trade floor, according to the IGA's 2026 event information, while current NGA positioning describes the show as featuring 350+ exhibits.
Recommended database planning figure
3,500+ attendees
This is much smaller than Seafood Expo North America, but much more concentrated around independent grocery decision-makers.
5️⃣ Actual 2026 Attending BUYER Companies
This is where NGA is particularly useful: the organizer publishes sample 2026 attending companies.
Examples of actual 2026 grocery retailers include:
Adams Fairacre Farms , Akins Fresh Market , Archie's IGA , Baesler's Market , Berkeley Bowl Marketplace , Big Y Foods , Breaux Mart Supermarkets , Broulim's Supermarket , Buehler's Fresh Foods , Busch's , Dierbergs Markets , Fareway Stores , Food Bazaar Supermarket , Gelson's Markets , Harmons Grocery , Harps Food Stores , KTA Super Stores , Lowe's Foods , McCaffrey's Markets , Mollie Stone's Markets , Nugget Market , PCC Community Markets , Rosauers Supermarkets , Roth's Fresh Markets , Sendik's Food Market , Strack & Van Til , Uncle Giuseppe's Marketplace , Woodman's Food Market
These are organizer-listed 2026 attendees, not merely lookalike prospects.
6️⃣ Sample Buyer Companies + Websites
Buyer Company Buyer Type Website
Big Y Foods Regional supermarket chain bigy.com
Fareway Stores Grocery chain fareway.com
Food Bazaar Supermarket Supermarket chain foodbazaar.com
Gelson's Markets Premium grocery retailer gelsons.com
Harmons Grocery Independent supermarket group harmonsgrocery.com
Harps Food Stores Regional grocery chain harpsfood.com
Lowe's Foods Regional supermarket lowesfoods.com
McCaffrey's Food Markets Independent grocery chain mccaffreys.com
Mollie Stone's Markets Premium grocery chain molliestones.com
Nugget Market Independent supermarket chain nuggetmarket.com
PCC Community Markets Grocery cooperative pccmarkets.com
Rosauers Supermarkets Regional supermarket chain rosauers.com
Sendik's Food Market Independent grocery retailer sendiks.com
Uncle Giuseppe's Marketplace Specialty supermarket uncleg.com
Woodman's Food Market Employee-owned supermarket group woodmans-food.com
All of these fit the independent grocery buyer universe, and many appear directly in the organizer's 2026 attendee list.
7️⃣ Wholesaler / Distributor Buyers
The 2026 attendee list also contains major grocery wholesalers and distribution organizations:
Associated Food Stores , Associated Grocers of New England , Associated Grocers , Associated Wholesale Grocers , Bozzuto's , C&S Family of Companies , Certco , Mitchell Grocery , MDI , SpartanNash , UNFI , URM Stores , Wakefern Food Corp , Winkler Wholesale Grocers
These become excellent buyers for:
CPG Products , Private Label Products , Fresh Foods , Packaging , Logistics , Retail Technology , Grocery Equipment
8️⃣ Best Job Profiles
Tier 1, Grocery Buying
Buyer , Senior Buyer , Grocery Buyer , Category Manager , Senior Category Manager , Director of Category Management , Merchandising Manager , Director of Merchandising
Tier 2, Procurement
Purchasing Manager , Purchasing Director , Procurement Manager , Procurement Director , VP Purchasing , Head of Procurement , Strategic Sourcing Manager
Tier 3, Ownership & Executive
Owner , President , CEO , Managing Director , General Manager , Chief Operating Officer , COO
This tier matters a lot at NGA because many independent grocers are family-owned or founder-led.
Tier 4, Department Buyers
Produce Director , Meat Director , Meat Buyer , Produce Buyer , Dairy Buyer , Frozen Foods Buyer , Deli Director , Bakery Director , Fresh Foods Director
Tier 5, Technology Buyers
CIO , CTO , VP Information Technology , IT Director , Director of Technology , Digital Director
Apollo Job Title String
Buyer , Senior Buyer , Grocery Buyer , Category Manager , Senior Category Manager , Director of Category Management , Merchandising Manager , Director of Merchandising , Purchasing Manager , Purchasing Director , Procurement Manager , Procurement Director , VP Purchasing , Strategic Sourcing Manager , Owner , President , CEO , COO , General Manager , Produce Director , Meat Director , Meat Buyer , Produce Buyer , Fresh Foods Director
9️⃣ Best Apollo Industries
Using only your Apollo industry taxonomy:
Tier 1
Supermarkets , Retail , Food & Beverages , Wholesale
Tier 2
Food Production , Consumer Goods , Import & Export , Logistics & Supply Chain
Tier 3
Hospitality , Restaurants , Warehousing , Packaging & Containers , Information Technology & Services
Best Apollo Industry String
Supermarkets , Retail , Food & Beverages , Wholesale , Food Production , Consumer Goods , Import & Export , Logistics & Supply Chain
For grocery buyers only, start with:
Supermarkets , Retail , Wholesale , Food & Beverages
🔟 Apollo Keywords
Copy-paste:
independent grocery , independent grocer , supermarket , grocery store , grocery chain , food market , grocery retailer , supermarket retailer , grocery wholesale , grocery distributor , food distributor , independent supermarket , specialty grocery , neighborhood grocery , grocery cooperative , grocery buying group
For food product suppliers
grocery retail , supermarket chain , food retailer , grocery wholesaler , food distributor , category management , grocery merchandising
1️⃣1️⃣ What Buyers Source
The show covers far more than packaged food.
Food and CPG
Fresh Produce , Meat , Seafood , Dairy , Frozen Foods , Bakery , Deli , Snacks , Beverages , Specialty Foods , Private Label , Grocery CPG
Grocery Technology
POS , AI , Retail Analytics , Pricing Software , Digital Promotions , Loyalty Technology , Ecommerce , Electronic Shelf Labels , In-Store Digital Media , Inventory Technology
Technology was an important 2026 theme, including a dedicated Technology Innovation Forum and sessions on AI and in-store digital media.
Operations
Refrigeration , Store Fixtures , Checkout Systems , Security , Energy Management , Packaging , Cleaning , Warehousing , Logistics
Business Services
Insurance , Finance , HR Technology , Marketing , Consulting , Payment Services
1️⃣2️⃣ Key 2026 Focus Areas
The 2026 agenda included:
Technology & AI , Merchandising , Fresh Foods , Omnichannel Marketing , Business Strategy , Operations , People Development
Specific themes included:
AI in supermarkets , technology strategy , global and specialty foods , customer loyalty , digital engagement , finance , leadership , HR , fresh food merchandising
1️⃣3️⃣ Buyer Engagement
This event is highly commercial.
Buyer engagement includes:
Product Discovery , Supplier Meetings , Sampling , Category Reviews , New Product Evaluation , Retail Technology Demonstrations , Wholesaler Meetings , Private Label Discussions , Merchandising Discussions , Networking
A particularly strong mechanism is the show's VIP Experience, which lets qualified decision-makers schedule one-to-one meetings with exhibitors based on current sourcing needs.
The 2026 event also introduced Fresh Pitches, a structured networking format connecting retailers with suppliers.
1️⃣4️⃣ Best Buyer Segments
Segment A, Independent Supermarket Chains
Independent Supermarkets , Regional Grocery Chains , Family-Owned Grocery Groups
Titles:
Owner , President , CEO , Buyer , Category Manager , Merchandising Director
Segment B, Grocery Wholesalers
Wholesale Grocers , Grocery Distributors , Cooperative Wholesalers
Titles:
Buyer , Category Manager , Purchasing Director , Procurement Director , VP Merchandising
Segment C, Fresh Food Buyers
Supermarkets , Specialty Markets
Titles:
Produce Director , Meat Director , Seafood Buyer , Deli Director , Fresh Foods Director
Segment D, Technology Buyers
Independent Grocery Chains , Wholesalers
Titles:
CIO , CTO , IT Director , Digital Director , COO , Operations Director
Segment E, Private Label Buyers
Titles:
Private Label Manager , Category Manager , Director of Merchandising , Buyer , Purchasing Manager
1️⃣5️⃣ Best Buyer Accounts to Prioritize
If your client sells food or CPG, I would start with:
Big Y Foods , Fareway Stores , Gelson's Markets , Harmons Grocery , Harps Food Stores , Lowe's Foods , McCaffrey's Markets , Mollie Stone's Markets , Nugget Market , PCC Community Markets , Rosauers Supermarkets , Sendik's Food Market , Uncle Giuseppe's Marketplace , Woodman's Food Market
If your client wants large-volume distribution buyers, prioritize:
Associated Wholesale Grocers , C&S Family of Companies , SpartanNash , UNFI , Wakefern Food Corp , Bozzuto's , Associated Food Stores , URM Stores
These companies are all supported by the organizer's published 2026 attendee list.
1️⃣6️⃣ Buyer Quality Score
Metric Score
Independent grocer relevance 10/10
Grocery buyer concentration 10/10
Owner / President relevance 10/10
Food & CPG buyer potential 10/10
Grocery technology potential 9/10
Wholesaler / distributor potential 10/10
International reach 6/10
US market relevance 10/10
Overall B2B attendee-list value 9.5/10
Its biggest strength is not raw volume. It is the concentration of independent grocery operators and actual wholesaler decision-makers within the 3,500+ audience.
⭐ Recommended Apollo Setup
Industries
Supermarkets , Retail , Wholesale , Food & Beverages , Food Production , Consumer Goods
Job titles
Buyer , Senior Buyer , Grocery Buyer , Category Manager , Senior Category Manager , Purchasing Manager , Purchasing Director , Procurement Manager , Procurement Director , Director of Merchandising , Merchandising Manager , Owner , President , CEO , General Manager
Keywords
independent grocer , independent grocery , supermarket , grocery chain , grocery retailer , grocery wholesaler , grocery distributor , specialty grocery , neighborhood grocery , food market
Geography
United States
Priority states:
California , Texas , Florida , New York , New Jersey , Pennsylvania , Wisconsin , Illinois , Michigan , Ohio , Washington , Oregon , Georgia , North Carolina
🎯 Client-specific BUYER matching
Send me your client's website.
For The NGA Show, I can then identify whether their best buyers are:
supermarket chains , independent store groups , wholesalers , category buyers , fresh-food buyers , private-label teams , technology executives
and give you the exact:
best buyer company names , company websites , Apollo industries , job titles , keywords , states , company size , priority tiers , companies and vendor types to exclude.